Digital TV and Video Streaming

DTV and Video Streaming

Digital TV and Video Streaming Solutions

Promwad's video streaming solutions include bespoke technologies to meet our clients' needs from various industries. Having 20 years of experience in designing custom video solutions, we ensure content delivery across OTT, IPTV, and live streaming platforms.

We offer turnkey development services, including integration of various channels and devices to ensure high-quality streaming. Contact us today to discuss your project requirements and explore how we can help you achieve your business goals.

Our Expertise

Backend development

Backend platform development | cloud/on-premise computing | IPTV/OTT middleware

Smart TV apps

Full-cycle software engineering for Tizen, webOS, and AndroidTV platforms | QA services | advanced features integration

STB design

Hardware, circuit and PCB design | embedded software development | third-party software integration | GUI design | manufacturing launch support

IPTV/OTT Middleware Platform

Audio/video encoding and transcoding | CAS/DRM integration | load balancer implementation | video stream profiling | access control | Quality of Service (QoS) control 

Mobile DTV apps

Full-cycle software engineering | QA services | advanced features integration

DTV Devices

Multi-field Experience in Digital TV Services

Our digital TV services provide smooth operations within a variety of devices and personalised viewing experience across different platforms.

Backend development

We develop scalable and fail-tolerant server architectures for digital TV solutions. Collaborating with us, you can get custom cloud or self-hosted IPTV/OTT middleware, ensure further integration with third-party platforms, and receive technical back-end audits.

Set-top boxes, IPTV/OTT development services

Partner with us to start platform design or full-cycle STB development for hybrid, cable, terrestrial, and satellite digital broadcasting. We create new devices based on ready-made hardware and software solutions, reducing your expenses and time-to-market.

Smart TV development & Mobile apps

We offer smart TV application development for various platforms, including Tizen, webOS, and Android TV. Additionally, our team creates iOS/Android mobile apps and implements technologies on edge (e.g. AI and neural networks). 

Cutting-edge features

By request of our customers, we integrate advanced features in their DTV solutions: in-stream shopping, advertising insertion, video conferencing, voice control/voice-activated remote control, custom and third-party analytics, and more.

DTV development services Promwad

Robust Development Process in Video Streaming Projects


The media streaming domain is one of the most dynamic: competencies get outdated, and technologies advance quickly. As a result, the industry requires narrow expertise and professionals with versatile qualifications.


We swiftly assemble and allocate expert teams to our clients' projects, resulting in 30-50% cost savings. With an average workload ranging from 2000-3000 hours, clients typically save around $20,000-30,000.

Our solution


Promwad's developers spend at least 15% of their working time on training and professional growth without exception.


Our unique business model continuously requires us to face challenges from various technological areas. It gave us profound experience, which we share with our partners and leverage in our clients' projects.


By collaborating with us, clients gain access not only to our core team but also to the knowledge base Promwad has accumulated over the years.

Why Promwad


As a streaming solutions company, we integrate robust features into your digital TV platform, providing a flawless user experience.


Tailor your software down to every feature, and we'll offer the best ways to deliver, analyse, and monetise your streaming solution.


We implement safety tools and adhere to the latest standards, prioritising security in our video solution development services.

We Build Effective Partnerships with Technological Vendors


Vendors seek engineering assistance in local markets, along with support in promoting their products and gathering valuable feedback. Consequently, eliminating bugs and creating high-quality SDKs pose substantial challenges.


Our custom development and management services enable us to reduce time and labour expenses for projects involving vendor solutions integration by 7-12% compared to the market standard. With an average project volume of $500,000-700,000, this 7% reduction can save our customers $50,000 or more.

Our solution


Integrating vendor solutions into our customers' products allows us to identify bottlenecks and uncover hidden benefits. This firsthand experience enhances our collaborations with the leading vendors.


As the users and customers, we provide transparent and comprehensive feedback on vendor products' performance, usability, and quality.

Our Tech Stack

DTV technologies

Broadcast: DVB-T/T2/C/S/S2, ATSC (1.0–3.0), ARIB
Broadband: IPTV & OTT, Multicast/HLS/MPEG-DASH
HbbTV/OIPF, CAS/DRM, TR-069/135/181

SW platforms

Linux kernel, U-Boot bootloader, SecureOS, Secure Boot, TrustZone, TEE, OP-TEE, Qt, Chromium, GStreamer, FFMPEG
AOSP, Android TV
AMLogic SDK, Broadcom Nexus SDK, MStar Linux SDK, Realtek Android SDK
Tizen, WebOS, Roku OS


MPEG-2, H.264, 4K HEVC (H.265), LPCM, ACS, AAC, HE-AAC, DTS + VVC, XVC, AV1, MIPI, Camera Link


Google Widevine, Microsoft PlayReady, Verimatrix Ultra, CISCO


C, C++, Java, Kotlin, JavaScript / TypeScript, HTML, CSS, Lua, Python, Bash


Docker, Git/Gitlab, Jenkins

Chip Vendors

Amlogic, Broadcom, MStar, Realtek, Telechips, Silicon Labs, MaxLinear


Samsung, LG, Sony, Vizio, TCL, Hisense

Our Proven Expertise

We illustrate our multi-field experience by showcasing the projects in various online video streaming domains:
AI for STBs
In-video shopping AI for STBs
Promwad’s team helped the Oyper startup create an AI solution for scanning clothes and other items within video streams. The result was an Android- and Java-based app for smart TV STB. The app automatically finds links to online stores, allowing users to buy items from the streams with a few clicks. We have also launched a mobile app to cover more content on social networks.
Video conferencing
Video conferencing for STB
Through video streaming consulting and optimised development process, we've integrated a feature for audio and video calls into Smart TV and set-top boxes, unique to digital TV operators. The new application dedicated to embedded platforms serves to meet different user categories' needs through an enhanced use scenario.
Ad insertion
Video ad insertion
We specialise in addressable advertising, which means displaying relevant ads based on individual audience preferences. We help integrate the video ad insertion function in the STBs of our clients.
IPTV delivery
IPTV delivery apps
An app with multi-screen works with up to five user devices within a single account: set-top boxes, PCs, laptops, tablets, and smartphones. It delivers video broadcasting to any device and saves the viewing position when switching to another screen. Also, the app supports personal video recording (PVR), a watch-later function, a smart TV guide, and parental control. Available for Android and iOS.
STB design
Turnkey STB design
We have developed a model range of IPTV set-top boxes, implemented support for MPEG-2/4 and ЗD/НD, and ensured licence coverage of all the proprietary audio and video coding standards. It was a turnkey project that involved hardware design, engineering of Linux-based software, enclosure and mechanical design, and mass-production support.
Ivan Kuten Promwad

"Promwad quickly deploys an effective team obtaining engineers of diverse qualifications, which allows us to provide top-notch services and offer the best solution in the market. By leveraging our expertise and long-term partnerships with vendors, we provide expert consulting, helping our clients find required resources."

— Ivan Kuten, Co-owner & Tech Expert at Promwad

Do you need a quote for your video streaming & broadcasting project?

Please, drop us a line. We will contact you today or the next business day. All submitted information will be kept confidential.