Digital TV and Video Streaming

DTV and Video Streaming

Digital TV Services and Video Streaming Solutions

For 19+ years, Promwad DTV competence center helps our clients solve engineering challenges in the Digital TV & Video Streaming domain by providing high-quality development services.

We have a rich multi-field experience in helping clients deliver online video / media streaming solutions to the local and global markets.

Backend development

Backend platform development, cloud/on-premise computing, IPTV/OTT middleware

Smart TV apps

Full-cycle software development for Tizen, webOS, AndroidTV platforms, QA, advanced features integration

STB design

Hardware design, circuit and PCB design, embedded software development, 3rd-party software integration, GUI development, manufacturing launch

IPTV/OTT Middleware Platform

Audio/video encoding and transcoding, CAS/DRM integration, load balancer, video stream profiling, access control, quality of service control 

Mobile DTV apps

Full-cycle software development, QA, advanced features integration

DTV Devices

Multi-field expertise in digital TV

Our goal is to create trendy and high-quality products with unique design and powerful software in each Digital TV & Video Streaming delivery domain:

Backend development

We develop scalable and fail-tolerant server architectures for online video streaming solutions. Our clients can get cloud or self-hosted IPTV / OTT middleware solutions and further integration with third-party platforms plus technical back-end audit.

Set-top boxes, IPTV / OTT development services

Promwad is your best provider of full-cycle STB development for hybrid, cable, terrestrial, and satellite digital broadcasting. Our engineers can also offer platform development. We create new devices based on ready-made hardware and software solutions, reducing our customer's expenses and time-to-market.

Smart TV development & Mobile apps

We perform Smart TV application development for platforms like Tizen, webOS, and Android TV, giving the client unsurpassed experience with technologies on edge: AI, neural networks, etc. We also develop mobile apps for iOS and Android.

Advanced features

By request of our customers we integrate advanced features in their DTV solutions: in-video shopping, advertizing insertion, video conferencing, voice control / voice activated remote control, custom and third-party analytics, etc.

DTV development services Promwad

Robust development process in Video Streaming projects


The media streaming area is one of the most dynamic: competencies are getting outdated, technologies are developing quickly. That is why the industry seeks narrow expertise and  developers with versatile qualifications.


We form and dedicate our expert teams to targeted tasks as soon as the clients need that. That measure saves 30-50% of the costs. The average volume of these activities can result in 2000-3000 hours. Clients save around $20 000-30 000 on average.

Our solution


At least 15% of the working time all our developers spend on training and professional growth without exception.


Due to our business model's specific nature, we continuously face tasks and challenges from different technological areas. That has allowed us to accumulate in-depth experience, which we are always ready to share with our clients and partners.


Working with us, clients get access not only to the core team but also to the knowledge base accumulated by Promwad over the years.

Why Promwad


Our engineers integrate a rich set of functions into your digital TV platform providing the highest quality of experience for your customers


It's up to you to choose any single detail of your future solution. We suggest only the best ways to deliver, analyze, and monetize your platforms


The protection of the platforms' content and STBs is our priority. We implement the latest standards and features into your solutions

We build effective relations with technological vendors


Vendors seek support and engineers on the local market. Besides, they struggle while promoting their products and accepting adequate feedback; hence, it is challenging to eliminate bugs and deliver high-quality SDKs.


Through a comprehensive approach and a well-established development & management process, we can reduce time and labor costs on projects that require vendors' solutions integration by 7-12% of the market average. With an average volume of $500 000-700 000, this 7% can save customers $50 000 and more.

Our solution


We integrate various vendors' solutions into our customers' products, so we often see bottlenecks or undetected benefits that add value to our interaction with vendors.


Not being a manufacturer, but rather a user or even a consumer, we can form real and honest feedback on performance, usability, and quality of this or that solution.

Our tech stack

DTV technologies

Broadcast: DVB-T/T2/C/S/S2, ATSC (1.0–3.0), ARIB
Broadband: IPTV & OTT, Multicast/HLS/MPEG-DASH
HbbTV/OIPF, CAS/DRM, TR-069/135/181

SW platforms

Linux kernel, U-Boot bootloader, SecureOS, Secure Boot, TrustZone, TEE, OP-TEE, Qt, Chromium, Gstreamer, FFMPEG
AOSP, Android TV
AMLogic SDK, Broadcom Nexus SDK, MStar Linux SDK, Realtek Android SDK
Tizen, WebOS, Roku OS


MPEG-2, H.264, 4K HEVC (H.265), LPCM, ACS, AAC, HE-AAC, DTS + VVC, XVC, AV1, MIPI, Camera Link


Google Widevine, Microsoft PlayReady, Verimatrix Ultra, CISCO


C, C++, Java, Kotlin, JavaScript / TypeScript, HTML, CSS, Lua, Python, Bash


Docker, Git/Gitlab, Jenkins

Chip Vendors

Amlogic, Broadcom, MStar, Realtek, Telechips, Silicon Labs, MaxLinear


Samsung, LG, Sony, Vizio, TCL, Hisense

Our proven expertise

We illustrate our multi-field experience by showcasing to you the projects in each online video streaming domain:

AI for STBs
In-video shopping AI for STBs
We helped the Oyper startup create an AI solution for scanning clothes and other items within video streams. Our team developed an app for Android and Java-based set-top boxes with Smart TV. The app finds links to online outlets so that users can buy clothes from their videos in a few clicks. We have also launched a mobile app for covering more video content on social networks.
Video conferencing
Video conferencing for STB
We've integrated a feature for audio and video calls into Smart TV and set-top boxes, unique for digital TV operators. The new application for embedded platforms serves to meet different user categories' needs through an enhanced use scenario.
Ad insertion
Video ad insertion
We specialize in addressable advertising, which means displaying relevant ads based on individual audience preference. We help integrate the video ad insertion function in the STBs of our clients.
IPTV delivery
IPTV delivery apps
An app with multi-screen works with up to five user devices within a single account: set-top boxes, PCs, laptops, tablets, and smartphones. It delivers video broadcasting to any device and saves the viewing position when switching to another screen. Also, the app supports personal video recording (PVR), watch-later function, smart TV guide, and parental control. Available for Android and iOS.
STB design
Turnkey STB design
We have developed a model range of IPTV set-top boxes, implemented support for MPEG-2/4 and ЗD/НD video, ensured license coverage for all the proprietary coding standards for audio and video. It was a turnkey project that involved hardware design, development of Linux based software, enclosure and mechanical design, mass-production support.
Ivan Kuten Promwad

"Promwad quickly deploys an effective team of engineers of diverse qualifications, which allows us to provide top-notch services, offering the best solution in the market. By leveraging our expertise and long-term partnerships with vendors, we also help our clients find resources, thus providing expert consulting."

— Ivan Kuten, Co-owner & Tech Expert at Promwad

Do you need a quote for your engineering project for the video streaming & broadcasting industry?

Please, drop us a line. We will contact you today or next business day. All submitted information will be kept confidential.