OTT Platforms

White-label OTT Platform Development

From cloud-native backend to multi-device apps with AI recommendations and monetization tools — we design and scale OTT platforms for operators, media companies, and OTT startups.

Promwad accelerates your launch by eliminating bottlenecks in scalability, performance, and ARPU growth. We bridge the gaps between legacy architectures and modern streaming standards to deliver OTT products that are easier to launch, scale, and monetize.

What You Gain
with Promwad

✓ Faster launch & lower OTT operating costs

✓ Higher ARPU with AI-driven engagement & SSAI

Our Partners and Companies Employing Promwad Solutions

Why Promwad for OTT Platforms

Building a modern OTT platform is no longer just about “getting video online”. It’s about scaling to millions of viewers, optimizing ARPU, and staying flexible enough to evolve with new devices, codecs, and business models.

Promwad acts as your long-term R&D partner, providing full-cycle OTT product development:

End-to-end engineering

backend, workflow automation, encoding pipelines, players, UI/UX, analytics, and monetization

Experience at scale

we design platforms for high concurrency, low latency, and predictable QoS during peak events

Vendor-neutral approach

cloud-native, on-prem, or hybrid deployments with your preferred CDNs, encoders, and clouds

ARPU-focused design

AI-driven recommendations, dynamic ad insertion, hybrid monetization (AVOD/SVOD/TVOD), and engagement tools

Accelerated time-to-market

reusable modules, proven reference architectures, and ready building blocks for streaming, DRM, and applications

We create OTT platforms that are easy to run, scale, and integrate, turning them into real revenue engines.

Talk to OTT experts

Protocols, Technologies & Standards We Work With

Your OTT platform must integrate cleanly with existing infrastructure while remaining ready for future standards. Our teams work across the end-to-end video delivery stack:

Streaming & Delivery

- HLS, MPEG-DASH, CMAF
- Low-latency HLS/DASH
- Multi-CDN routing and failover strategies

Video Processing & Security

- Transcoding with open and commercial encoders
- DRM: Widevine, PlayReady, FairPlay
- Just-in-time packaging, transmuxing, and encryption
- Secure token-based access and geo/IP restrictions

Players & Multi-Device Apps

- Web players with custom UI and ABR logic
- Android TV, Apple TV, Tizen, webOS, and other Smart TV frameworks
- Mobile apps for iOS/Android with offline viewing and in-app purchases
- Set-top-box and operator-specific platforms

Backend & Cloud

- Cloud-native microservices architectures
- Kubernetes, containers, and autoscaling workloads
- Workflow orchestration for ingest → transcoding → packaging → delivery
- Deep integrations with CDNs and storage providers

AI/ML for Recommendations

- Vector search and similarity-based content discovery
- User clustering and behavioral segmentation
- Content graph models to link catalogs, user profiles, and interactions
- A/B testing frameworks for recommendation strategies

Ad Tech & Monetization

- VAST, VPAID compliance
- Server-side ad insertion (SSAI/DAI)
- SCTE-based marker handling for linear/FAST channels
- Real-time metrics for fill rate, viewability, and yield optimization

Application Areas

OTT Platform Development Across Multiple Segments

OTT services for telco operators & ISPs

Triple-play bundles, TV Everywhere, and next-gen video services integrated with existing OSS/BSS.

Streaming platforms for broadcasters & media companies

Live, VOD, and catch-up services, including FAST channels, event streaming, and multi-region rollouts.

White-label OTT for startups & MVPDs

Ready-to-customize platforms that reduce time-to-market while keeping the freedom to evolve and differentiate.

Corporate media delivery & niche networks

Secure video platforms for training, internal communications, e-learning, or specialized content communities.

Migration & Platform Transformation

If you operate a legacy video platform, we will help you transform it into a modern OTT architecture — without putting your current service at risk. After architecture and code audits, we propose a phased migration plan that balances risk, cost, and time-to-market.

Typical transformation scenarios:

Monolith to microservices OTT backend

Decomposing legacy systems into cloud-native services for better scalability, resilience, and development speed.

Low-latency HLS/DASH adoption

Enabling modern low-latency streaming modes for faster startup times, real-time interactions, and improved experience across devices.

Single-CDN to multi-CDN architectures

Introducing intelligent routing, automatic failover, and cost-aware traffic distribution

Client-side ads to SSAI/DAI

Moving to server-side ad insertion to improve user experience, increase fill rates, and reduce ad-blocker impact

Case Study: Cross-Platform OTT Mobile App with Flutter & HLS

A multilingual live & VOD streaming app rebuilt from scratch — now with integrated donation-based monetization — for a global TV network watched in 90+ countries.

Challenge

The legacy hybrid app had complex web-view routing and limited scalability. The client needed a new Flutter-based OTT app with a single codebase, improved video quality, five-language localization, VOD + live TV with EPG, Chromecast/AirPlay support, and integrated third-party donations across multiple branded variants.

Solution

Promwad rebuilt the app using clean architecture and the client’s RESTful API. We enhanced streaming quality, extended the video player (timeshift, catch-up, subtitles, casting), and delivered core OTT features — VOD, EPG, global search, multi-language UI, PiP, and custom web-view flows — providing full support through store publication.

Result

A robust cross-platform OTT app with improved playback, modern UX, integrated monetization, and reduced development overhead, enabling consistent updates and broader audience reach across all app variations.

Read the full project story

How We Ensure Quality

Quality in OTT is measured in seconds of latency, startup time, buffering ratio, and device coverage. We design our processes around these KPIs:

Performance & Reliability

- Load testing for high concurrency and peak usage scenarios
- Failover simulations and CDN-switching tests
- Monitoring and observability setups integrated from day one

CI/CD & Release Management

- Automated build, test, and deploy pipelines
- Blue-green and canary releases for critical components
- Telemetry-based rollbacks to reduce incident impact

End-to-end QA

- Playback and streaming quality checks across adaptive bitrate ladders
- Testing different network conditions and bitrates
- Device lab testing on Smart TVs, STBs, mobiles, and browsers

Security & Compliance

- DRM integrations and secure packaging
- Tokenized content access and session management
- Secure APIs and roles/permissions for content and user management

Explore Our OTT Core Services

Whether you’re a telco operator, media company, or OTT startup, our engineering services help you overcome complexity, scaling challenges, and monetization barriers across modern video delivery ecosystems.

Content Delivery Platform (Backend & Workflow)

Ingestion → transcoding → DRM → CDN delivery with modular pipelines for simpler OTT infrastructure.

AI/ML Recommendations & Personalization

Smarter discovery and retention with recommendation models and semantic search.

Ad Insertion & Monetization

Server-side ad insertion (SSAI/DAI) and dynamic paywalls to boost revenue for media platforms.

Multi-Device Delivery

Consistent playback across Smart TV, mobile, and web — without duplicated development effort.

Trusted by Leading OEMs and Innovators

Promwad is a trusted R&D partner for global product companies developing advanced video, audio, and embedded solutions — including Sony and Vestel. We serve clients across 25+ countries, developing OTT and video delivery systems with high uptime and large concurrent audiences.

Ready to Transform Your OTT Platform?

The future of video belongs to services that are scalable, personalized, and fast to monetize.

Promwad helps operators, media companies, and OTT startups modernize legacy architectures, reduce development costs, and accelerate innovation — from cloud-native delivery pipelines to multi-device apps, AI recommendations, and SSAI-based monetization.

Use the form below to book a call with our OTT engineering team within 24 hours and explore how we can turn your platform vision into a scalable product.

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FAQ

What is a white-label OTT platform?

A white-label OTT platform is a ready-made technical foundation that you can brand, configure, and extend as your own service. You control the UX, business logic, and monetization model, while we provide the underlying technology stack.

What is the difference between HLS and DASH?

Both are adaptive streaming protocols. HLS is widely supported, while MPEG-DASH is an open standard with broad support across devices and browsers. Most modern OTT platforms support both, often with CMAF to unify storage and reduce costs.

How long does OTT platform development take?

Timelines depend on scope and complexity. We usually start with a technical discovery phase to define scope and realistic milestones.

Can Promwad build both backend and client apps?

Yes. We provide end-to-end development: backend, encoding pipelines, DevOps, and multi-device applications (web, mobile, Smart TV, STB). You work with one engineering partner instead of coordinating multiple vendors.

How do you integrate SSAI/DAI?

We design the ad insertion workflow end to end: ad markers (SCTE), integration with ad decision servers (ADS), transcoding and packaging strategy, and player behavior. The result is smooth ad playback that feels native and is less affected by ad blockers.

Cloud vs on-prem vs hybrid: what’s best for OTT pipelines?

It depends on your regulatory environment, cost structure, and control requirements. We work with public cloud, private data centers, and hybrid models and can recommend an architecture that balances OPEX, CAPEX, and flexibility.