Medior Business
Development Lead

Promwad is a European engineering company specializing in customized product development, with around 170 engineers and specialists delivering innovative products through flexible nearshore engineering. Our expertise covers embedded systems, electronics and hardware design, FPGA, firmware and full-cycle product engineering.

We focus on three core markets Industrial & Automation, Automotive and Broadcast & ProAV. The Netherlands is a strategic growth market for Promwad. We are building a local, customer-facing commercial organization that combines Dutch customer relationships with our established European engineering capabilities.

As a key person in Dutch customer facing front-office, you will take ownership of developing new business and growing customer relationships in the Netherlands. You will combine proactive prospecting, consultative sales and account management. You will collaborate with technical specialists, solution architects and engineering teams to translate customer needs into relevant solutions, credible proposals and successful projects.

Your responsibilities

• Identify, qualify and acquire new customers in the selected target industries.
• Build a qualified sales pipeline and manage opportunities from initial contact through discovery, proposal, negotiation and contract closure.
• Develop a strong local network, particularly within the Brainport Eindhoven ecosystem.
• Represent Promwad at customer meetings, industry events and networking activities.

• Build trusted, long-term relationships with newly acquired customers.
• Work with solution architects and technical experts to scope opportunities and develop appropriate proposals.
• Communicate Promwad's capabilities in electronics, embedded systems, FPGA, firmware and hardware/software development in a commercially compelling way.
• Work closely with Promwad's international sales, marketing, solution architecture and engineering teams.

• A genuine market-building opportunity: play a central role in establishing Promwad's Dutch commercial presence.
• International collaboration: connect Dutch customers with established European engineering teams.
• Room to grow as the Dutch business and customer portfolio expand.
• Competitive employment conditions: salary, variable compensation and other benefits to be agreed based on experience.

• Several years of B2B sales or business development experience in the Dutch market.
• Experience identifying new customers, developing sales opportunities and managing a commercial process through to closure.
• Experience in a start-up, scale-up or entrepreneurial environment.
• Strong communication, negotiation and presentation skills.
• A basic understanding of embedded systems, electronics, hardware, FPGA, firmware and embedded software.
• A hunter's mentality.

• A proactive, independent and commercially pragmatic approach.
• Experience selling engineering services, electronics development, embedded software, industrial technology or other complex technical solutions is a strong advantage.
• Native or professional-level Dutch, with the ability to build relationships and conduct business confidently in Dutch.
• Professional working proficiency in English for collaboration with international colleagues and customers.