DRM Integration

Content Protection and Multi-DRM Integration to Secure Your Revenue

Content protection has many moving parts, and every gap in the chain costs you — in blocked content deals, lost revenue, and piracy. Juggling separate vendors for encryption, license servers, and device integration only adds risk.

Promwad is your single partner across the entire protection chain. We build multi-DRM strategies — Widevine, FairPlay, PlayReady, and Nagra — that protect one content set across every device.

Why Promwad

Securing premium content depends on a protection chain that satisfies the studios approving your catalog. Here is how we ensure our end-to-end approach:

One partner for the full protection chain

We own protection from server-side packaging and encryption through license to device-side DRM integration

Compliance-first engineering

We architect protection to meet studio licensing and hardware-backed playback required for premium and 4K/UHD tiers

System-level security mindset

We think across the entire protected playback chain, from SoC to DRM to application layer

Multi-DRM by design

A single content set reaches web, mobile, CTV, and STB through Widevine, FairPlay, PlayReady, and Nagra — without per-platform rework

Proven competence

21+ years in product engineering backed by a dedicated DTV/STB competence center and 3M+ devices shipped in the field

Our Tech Stack

We design protection that integrates cleanly into real-world OTT, IPTV, and broadcast delivery.

DRM systems

Widevine, FairPlay, PlayReady, Nagra — integration, validation, and multi-DRM orchestration across platforms

Packaging & encryption

HLS, MPEG-DASH, CMAF; Common Encryption (CENC / CBCS) for write-once, protect-everywhere delivery

Content delivery context

OTT, IPTV, and hybrid broadcast (DVB, ATSC, DVB Native IP)

Device & runtime layer

Android TV / AOSP, SoC platforms (Amlogic, Realtek, Broadcom), and secure playback path validation on target hardware

Operational layer

License and key handling, telemetry, and diagnostics for protected playback at production scale

Application Areas

Premium VOD, SVOD & AVOD services

Studio-approved protection that unlocks and safeguards your premium catalog.

Live sports & event distribution

High-value, high-exposure streams secured against piracy without sacrificing low latency.

Multi-platform OTT apps

One protected content set delivered consistently across web, mobile, CTV, and STB.

Operator & white-label CTV / STB

Content protection engineered into operator-branded devices and applications.

Premium & 4K/UHD tiers

Hardware-backed security levels that meet the bar for the highest-value content.

Key Transformation: Multi-DRM Consolidation & Premium-Content Readiness

Still running fragmented, per-platform, single-DRM protection? That model limits your reach, inflates maintenance, and can lock you out of the premium tiers that drive revenue. We help you consolidate without disruptive rebuilds.

From a patchwork of platform-specific, single-DRM setups → to a unified multi-DRM strategy running on one packaging pipeline.

What you gain:

Broader platform reach from a single protected content set
Lower maintenance and less duplicated engineering
Faster path to studio approval and compliance sign-off
Eligibility for premium and 4K/UHD content tiers

How we do it:

Assess your current protection posture and identify gaps
Design the target multi-DRM architecture around your delivery stack
Integrate and validate across players, platforms, and devices
Prepare for compliance against studio and robustness requirements

Plan Your DRM Strategy

Our Case Studies

DRM-Protected IVI System for Alpine Electronics

Multi-DRM implementation and hybrid OS architecture for an in-vehicle infotainment system based on a Qualcomm platform

Problem

Alpine Electronics needed DRM-protected content delivery — including Netflix and mobile video streaming — integrated into a hybrid IVI system running on Qualcomm SA8155P.

Solution

We implemented a full multi-DRM stack — Microsoft PlayReady and Google Widevine — across a dual-OS architecture (Android + QNX), enabling secure playback of premium content without compromising performance or content security.

Result

Alpine demonstrated the system at CES in Las Vegas, attracting General Motors and Harley-Davidson as prospective customers. Our customer signed a contract with General Motors to develop a multimedia system for a robo-taxi.

Multi-DRM Integration for Automotive IVI System →

DRM-Protected Smart TV OTT for a Football Club

An OTT app delivering live matches and on-demand content across Smart TV platforms.

Problem

A European football club wanted to stream live matches, training, and news to fans on their TVs. As a rights holder distributing high-value live sports, it needed protected playback to prevent unauthorized capture and redistribution.

Solution

Promwad delivered a Smart TV OTT app with DRM-protected playback (Widevine, PlayReady) over MPEG-DASH and HLS, ensuring premium live and VOD content stayed secure across Samsung and LG platforms — plus integrated voice control, SSO, and in-app merch and ticket sales.

Result

A secure, multi-platform Smart TV app streaming protected live and on-demand content to fans, turning broadcast rights into a direct, defensible fan channel.

Secure Smart TV Streaming for Sports →

IPTV Application for Smart TV on Tizen and WebOS

Developing and porting an IPTV solution for a European telecom provider across Samsung and LG Smart TV platforms.

Problem

A European telecom provider needed to deliver an IPTV application on Tizen and WebOS while supporting DRM-protected content, adaptive streaming, and a full feature set across TV models dating back to 2016.

Solution

We developed and ported web-based Smart TV apps for Samsung (Tizen) and LG (WebOS) using React, MPEG-DASH, HLS, and Smooth Streaming, with DRM support via Google Widevine and Microsoft PlayReady.

Result

The client received an IPTV application with TimeShifting, EPG, PVR, and pause/rewind — complemented by entertainment categories including YouTube, Radio, Weather, and CinemaRoom.

IPTV App Development for Tizen and WebOS →

How We Ensure Quality

Discovery & architecture mapping

protection posture assessed and target architecture defined around your real delivery workflow

Multi-DRM validation

verified playback across target platforms, players, and devices, including Widevine, FairPlay, PlayReady, and Nagra

Secure-playback & license-flow testing

license acquisition, key delivery, and protected playback validated under long-run and stress conditions

Compliance-readiness checks

structured reviews aligned to studio licensing and robustness expectations

Engineering discipline

code reviews, reproducible builds, and CI/CD where applicable

Field reliability

staged rollout, monitoring, and post-release observation for protected streams at scale

Let's Secure Your Content Across Every Platform

From multi-DRM architecture to studio-compliance readiness, Promwad helps you protect premium content and reach every screen with confidence.

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FAQ

What DRM systems does Promwad integrate?

We integrate and validate the four major DRM systems used across the streaming ecosystem: Widevine for Android, Chrome, and Android TV; FairPlay for Apple devices and Safari; PlayReady for Windows, Xbox, and many smart TVs and STBs; and Nagra for operator and broadcast environments. We handle them as a coordinated multi-DRM setup rather than four isolated integrations, so your content reaches every target platform from a single protected source.

What is multi-DRM, and why do I need it?

No single DRM covers every device. Apple platforms require FairPlay, Android and Chrome rely on Widevine, and Microsoft ecosystems use PlayReady. Multi-DRM means packaging your content once with Common Encryption, CENC or CBCS, and serving the right license to each platform automatically. The result is full multi-platform reach without duplicated pipelines or per-device re-encoding, lower cost, broader audience, and one consistent protection strategy.

How do you meet studio and licensing protection requirements?

We architect protection to satisfy studio licensing terms and robustness rules from the start, with full awareness of DRM security levels, including the hardware-backed playback required to unlock premium and 4K or UHD content. Our compliance-readiness reviews map your delivery chain against these expectations before content owners audit it, reducing the risk of blocked deals or failed approvals.

Do you support forensic watermarking and anti-piracy?

Yes. Beyond encryption-based DRM, we can integrate forensic watermarking to embed traceable identifiers into your streams, enabling leak detection and session-level attribution when content is pirated. This is especially valuable for premium VOD and live sports, where rapid piracy response protects high-value rights. We design the watermarking workflow to fit your existing packaging and delivery pipeline.

How do you handle output protection (HDCP) and the secure video path?

We validate the full secure video path on target devices, ensuring protected content stays encrypted from decode to display and that HDCP output protection is correctly enforced on HDMI outputs. This prevents capture at the device level and is typically a hard requirement for premium tiers, an area where device-side mistakes commonly block studio approval. Our STB and CTV system-level experience means we catch these issues early.

Can you set up license and key management servers?

Yes. We work across the server side of the protection chain, including license acquisition and key management for your DRM systems, whether you are standing up new infrastructure, integrating a commercial DRM or multi-DRM service, or hardening an existing setup. We validate license flows end to end so entitlement, key delivery, and playback behave correctly under real load.

How do you use hardware security (TEE, secure boot) for premium content?

Premium and 4K or UHD content generally requires hardware-backed protection. We engineer playback to leverage the device's Trusted Execution Environment, TEE, and secure boot so keys and decrypted content are handled in protected hardware, not in general-purpose memory. This is what allows your content to qualify for the highest DRM security levels and the premium catalogs tied to them.

Can you integrate into our existing packaging and CDN pipeline?

Yes. Promwad delivers content protection either end to end or as a plug-in partner that slots into your current packaging, CDN, and player stack, focusing exactly where you need support. We start with a discovery and posture assessment, then integrate and validate without disruptive rebuilds.