Content Delivery
OTT Content Delivery Platforms Engineered for Scale, Reliability, and Simpler Operations
OTT startups and operators often struggle with fragmented backend stacks that create integration overhead, operational complexity, and streaming instability as platforms grow.
Promwad builds unified backend delivery platforms that connect ingest, transcoding, DRM, packaging, and CDN into one scalable system — simplifying operations and enabling reliable growth.
Audit Your Current Backend Architecture
Modern OTT services rarely fail because of a missing feature. They fail when the backend becomes too fragmented to scale. Multiple vendors, disconnected workflows, unstable QoS under peak traffic, and rising operational effort can slow launches and make every expansion more expensive than it should be.
Promwad designs modular OTT content delivery platforms that simplify backend complexity. Instead of stitching together isolated tools, we engineer an orchestrated delivery chain that gives your team more control, better resilience, and room for future growth.
Why Promwad
We engineer OTT delivery platforms as unified systems, bringing together workflow architecture, video processing pipelines, DRM, and scalable cloud infrastructure.
Discuss your OTT backend goals with our engineers.
Our Tech Stack
A strong OTT delivery platform must fit real ecosystems and performance expectations, that is why we engineer backend systems that are technically robust and commercially practical.
PStreaming protocols
HLS, MPEG-DASH, CMAF, low-latency HLS, low-latency DASH
Delivery architecture
multi-CDN strategies, redundancy, traffic steering, failover logic
Adaptive delivery workflows
bitrate ladder design, packaging, transmuxing, just-in-time processing
Content protection
Widevine, PlayReady, FairPlay, encryption, entitlement control, token-based access, geo/IP restrictions
Cloud-native backend services
containers, Kubernetes, autoscaling infrastructure, storage integration, observability, workflow orchestration
Application Areas
OTT Startups
Launch-ready backend infrastructure for new streaming services that need speed, flexibility, and future scalability without unnecessary complexity.
Operators, Telcos, and Broadcasters
Modern delivery workflows for TV Everywhere, OTT expansion, or regional streaming services that must perform reliably across growing user bases and multiple environments.
Mixed Content Models
Support for live streaming, video on demand, catch-up TV, time-shifted viewing, and event-based delivery.
Multi-Brand and Regional Expansion
Modular architecture for businesses managing multiple services, partner ecosystems, or geographically distributed delivery requirements.
FAST and Linear-Like Services
Backend workflows that support channel-based delivery and can later integrate with monetization, ad insertion, or analytics layers.
From Fragmented Infrastructure to a Controlled Delivery Workflow
Many OTT teams are not building from zero. They are trying to modernize legacy systems, reduce operational friction, and improve resilience without disrupting service.
Promwad supports controlled transformation across key backend scenarios:
We approach modernization as phased evolution, starting with architecture assessment, workflow audit, backend code review, and migration roadmap definition.
Case Studies
Cross-Platform Mobile App
An application for a broadcasting network reaching audiences across 90 countries.
Problem
Heaven TV7 needed to rebuild their mobile streaming app from scratch. The existing solution relied heavily on web views, lacked modern player functionality, and couldn't efficiently support five language versions across iOS and Android.
Solution
We built a cross-platform Flutter app from a single codebase with five localisations. The extended video player supports TV casting (Chromecast, AirPlay), subtitles, timeshift, and PiP — alongside a donation system, VOD archive, and live TV channel with EPG.
Result
The client launched Taivas TV7 on Google Play and the App Store, delivering an improved streaming experience globally. The updated player, multi-language support, and monetisation integrations gave Heaven TV7 a scalable mobile platform to grow their reach across 90 countries.
Read the full story: A Cross-Platform Mobile App for TV Streaming
AI Shoppable Video Solution for Smart TV & STB
Enabling viewers to search and buy clothes directly from a video stream.
Problem
Telecom operators and content providers lacked tools to monetise video content beyond subscriptions. There was no seamless way for Smart TV and STB viewers to interact with what they saw on screen — leaving a clear gap for commerce-driven engagement.
Solution
We built a shoppable video solution for Smart TVs and STBs, integrating a neural network by European startup Oyper for real-time recognition. Viewers can launch a clothes search scanner while watching and instantly get matching items from online stores.
Result
The solution unlocked a new revenue stream for operators through retail referral programmes and boosted viewer engagement. The technology is designed to expand into furniture and home appliances next.
Read the full story: Shoppable Video for Connected TV
Sportworld App Pre-Installed on Samsung Smart TVs in Germany
Interactive sports streaming app launched across the DACH region.
Problem
NativeWaves needed to build a new version of the Sportworld app for Samsung Smart TVs and secure its pre-installation on devices sold in Germany, supporting interactive features while maintaining performance on TV models dating back to 2017.
Solution
We assembled a dedicated team of up to 9 specialists and delivered the app using React.js and TypeScript, with live HLS streaming, VOD, QR-code authorisation, paid subscriptions, and Google Analytics. The architecture ensured portability across WebOS and FireTV.
Result
Sportworld launched pre-installed on new Samsung TVs across the DACH region, later reinforced by a Bundesliga partnership. NativeWaves gained predictable delivery, lower costs compared to local hiring, and a scalable platform ready for new sports verticals.
How We Ensure Quality
For OTT backend platforms, quality is measured in production outcomes: startup speed, buffering performance, latency, uptime, failover behavior, and stability under load. That is why Promwad validates the delivery chain as one connected workflow.
Our quality approach includes:
As a result, you get a platform that is easier to operate today and easier to evolve tomorrow.
Trusted by Leading OEMs and Innovators
Promwad is a trusted R&D partner for global product companies developing advanced video, audio, and embedded solutions — including Sony and Vestel. We serve clients across 25+ countries, developing OTT and video delivery systems with high uptime and large concurrent audiences.
Audit Your OTT Delivery Workflow
Let’s uncover inefficiencies, improve streaming reliability, and accelerate your platform’s growth.
Whether you are launching a new OTT service or modernizing a fragmented backend, Promwad can help you define a clearer technical path forward.