Audience
Analytics
AI-Powered Audience Analytics for ProAV & Signage Platforms
Turn video streams into actionable intelligence across digital signage, video conferencing, sports tracking, and smart AV environments. Measure audience presence and engagement, enable adaptive content, and unlock real-time interactivity.
Promwad designs custom AI solutions tailored to your devices—from intelligent camera and audio enhancement to audience and player detection for adaptive AV experiences. We optimize the entire edge pipeline and integrate it seamlessly with your AV platforms.
Our Partners and Companies Employing Promwad Solutions
Turn Video Infrastructure into a Revenue & Insight Engine
Problem. ProAV and signage vendors often operate in the dark. Without reliable viewer data, it’s difficult to:
- Prove ROI to advertisers and venue owners
- Optimize content strategy based on real engagement
- Monetize premium inventory with confidence
Solution. Promwad brings AI and analytics directly to the edge, where video is captured and decisions must be made in real time.
Edge AI — Not Just Cloud Dashboards
We design embedded AI pipelines that run on SoCs, AI accelerators, or FPGA-based platforms:
This ensures predictable performance, reduced bandwidth costs, and privacy-first architecture.
True ProAV Interoperability
From physical interfaces to IP transport, audio networking, and control automation, we ensure end-to-end interoperability across modern ProAV architectures:
Video over IP Standards
IPMX · SMPTE ST 2110 · NDI
Audio over IP
Dante · AES67 · Ravenna
Control & Automation Platforms
Crestron · Q-SYS · Extron
Hardware-Optimized AI Performance
As a design partner of NDI and official collaborator with Lattice Semiconductor, NXP, and other leading vendors, we ensure your analytics layer fits naturallyinto modern AV-over-IP and embedded environments. We optimize the full AI camera pipeline:
- Hardware-aware model tuning
- Zero-copy video paths
- SoC/FPGA acceleration
- Power and BOM optimization The result: advanced analytics without inflating device costor energy consumption.
Full-Cycle Accountability
From system architecture to production rollout: - Hardware and firmware design
- Embedded Linux / RTOS
- ML integration and optimization
- QA, compliance, and lifecycle support One engineering partner. End-to-end responsibility.
Our Tech Stack & AI Building Blocks
Audience analytics must adapt to your stack—not the other way around.
AV & Control Integration
We support major video, audio, and control standards:
- Video: IPMX, ST 2110, NDI, HDMI, SDI
- Audio networking: Dante, AES67, Ravenna
- Control systems: Crestron, Q-SYS, Extron
Analytics outputs are API-first:
- Event streams
- Time-series metrics
- Session summaries
- Webhooks to CMS or conferencing platforms
AI Capabilities
We design modular and configurable analytics modules including:
- Presence detection and audience counting
- Attention estimation and dwell time
- Optional face/object recognition (privacy-configurable)
- Coarse demographic estimation (where legally permitted)
- Gesture-based interaction and intelligent content switching
Deployment options include:
- Fully on-device inference
- Hybrid edge + cloud
- Cloud-based processing (if required by architecture)
Privacy by Design
Audience analytics must build trust—not risk it.
Our approach includes:
- Anonymized processing modes
- No raw video storage by default
- Configurable retention policies
- GDPR-ready architecture principles
Let’s define your AI-powered modules and privacy requirenments during a discovery call.
Application Areas
Digital Signage — Adaptive Advertising & Measurable ROI
Enable signage platforms to:
- Detect audience presence and size
- Adapt creatives, pacing, language, or CTA in real time
- Measure engagement and dwell time
- Provide advertisers with verifiable performance data
Ideal for signage platform vendors, CMS providers, and camera-enabled display manufacturers seeking competitive differentiation.
Video Conferencing — Smart Capture & Room Intelligence
Enhance meeting endpoints with:
- Auto-framing, intelligent autofocus, and speaker tracking
- Eye-contact correction and blink-aware optimization
- Background replacement for virtual or branded scenes
- Voice isolation and background noise reduction
- Occupancy and room utilization analytics
Deliver better user experience and enterprise-ready insights from every meeting space.
Sports Tracking — Intelligent Player Capture
Build smart camera systems that:
- Track players automatically
- Maintain accurate autofocus
- Trigger highlights in real time
- Enable interactive or data-driven viewing modes
Reduce production effort while increasing capture consistency and viewer engagement.
From Camera Feed to Monetizable Insights
We guide vendors through a structured transformation:
Camera feed → Edge AI inference → Normalized metrics → Platform integration → Business impact
Low-Risk Adoption
- Start with a pilot (single venue or device line)
- Scale gradually across product portfolios
- Support mixed SDI/HDMI/IP environments
Business Outcomes
- Increase advertiser confidence and revenue potential
- Enable real-time personalization
- Replace guesswork with measurable ROI
Discuss your audience analytics roadmap with our engineers.
Our Case Studies
AI Photo Booth for Trade Shows
Edge AI hardware–software booth that turns stand traffic into short interactive sessions and branded takeaways.
Challenge
Trade show visitors notice the logo but don’t stop—stands look similar, and conversations don’t start by themselves. The solution had to work offline, fit different booth layouts, and require no extra IT setup per event.
Solution
A compact AI Photo Booth running fully on-device: visitors pick a character/mood, get a transformed image in seconds, and receive a branded photo. Easily re-skinned per event (characters, overlays, UI theme, languages, partner logos).
Result
Used at Embedded World 2025, ANGA COM 2025, and IBC 2025: increased visitor stops, kept people on the stand longer, and generated many concrete engineering and project discussions—with branded photos spreading visibility across the venue.
Full Project Story: AI Photo Booth for Trade Shows
How We Ensure Quality
Reliable analytics require disciplined engineering.
Structured Workflow
2. System architecture
3. Rapid prototyping
4. Pilot validation
5. Production rollout
Rigorous Validation
- Latency and bandwidth simulations
- AV-over-IP lab environments
- FPGA and SoC validation benches
AI-Specific Quality Controls
- False-positive threshold tuning
- Performance benchmarking in real environments
- Model update and monitoring pipeline
Sustainability & Lifecycle Support
- Long-term component availability
- Long-term component availability
Trusted by Leading OEMs and Innovators
Promwad is a trusted R&D partner for global OEMs and product companies developing advanced video, audio, and embedded solutions — including Sony and Vestel.
Our long-term clients value our technical expertise, transparency, and on-time delivery — from initial concept to full production.
We are proud to be:
✓ A design partner of NDI, Lattice, and NXP — bringing top-tier SoC and FPGA expertise to every AV project.
✓ A European R&D hub serving clients across 25+ countries, with a proven record in broadcast, digital signage, and AV-over-IP domains.
Bring Real-Time Edge Intelligence
to Your ProAV Products
Whether you build signage platforms, conferencing endpoints, or intelligent sports cameras—your products deserve actionable audience insight.