From OTT Apps to Edge AI: Highlights of Promwad’s Showcase at ANGA COM 2025

Promwad joined ANGA COM 2025 in Cologne on June 3–5 — one of Europe’s leading exhibitions for broadband, television, and online media. For us, it was more than a shared booth with our partner Microchip: it was a chance to meet global technology leaders, share our engineering expertise, and present the solutions that help product companies scale faster and smarter. 

Scaling OTT Experiences

With over 20 years of hands-on experience in video streaming, our team showcased how to build and scale OTT platforms that users love. From tailored Smart TV apps to white-label platforms and fully customised solutions, Promwad’s engineers help media companies, telecom operators, and content providers launch cross-platform products efficiently — with optimised costs, fast delivery, and reliable performance. 

AI & Telecom Engineering

This year, we also highlighted the future of telecom hardware and embedded platforms: Open & AI-driven networks, FPGA-accelerated edge computing, and security by design — meeting the EU Cyber Resilience Act and Zero Trust principles. 

Partnerships that Drive Innovation

ANGA COM became a stage for collaboration. Together with Microchip Technology, we demonstrated joint solutions and discussed new opportunities for long-term partnership. Our work with Sportworld and NativeWaves also took the spotlight, showing how high-quality streaming and zero-buffering experiences can transform digital entertainment. 

For Promwad, these partnerships are more than business: they are about shaping the next products and services that define tomorrow’s industry.
 

Engaging Demos and Real Conversations

Visitors could explore our Edge AI Photo Lab, a playful demo that transformed participants in real time with AI-powered effects. Beyond fun, it reflected how we integrate cutting-edge AI into real-world products.  

We first introduced the Edge AI Photo Lab at Embedded World 2025 in Nuremberg this March, where it received an enthusiastic response from visitors. The level of engagement and feedback convinced us to bring it to ANGA COM as well — and once again, the demo sparked great interest, proving its value both as a showcase of AI capabilities and as a way to connect with industry professionals in an interactive format. 
 

Looking Ahead

ANGA COM 2025 proved once again that the future of media and telecom belongs to companies that innovate boldly and collaborate openly. For Promwad, it was an opportunity to show how our hardware and embedded software expertise empowers product companies worldwide — from OTT platforms to AI-driven telecom systems. 

We thank everyone who visited us in Cologne and invite you to continue the conversation. If you are exploring new ideas for your next product, our team is ready to help you turn them into scalable solutions.