Promwad in the US: NAB Show 2026 and Beyond

Founder & Interim CEO at Promwad

From April 18 to May 10, I'll be in the United States. The trip kicks off at NAB Show 2026 in Las Vegas — one of the most important events in the media technology calendar — and then continues up the West Coast, with stops in San Francisco, San Diego, Los Angeles, and Seattle.

If you're building products in broadcasting, media infrastructure, automotive, or robotics — I'd love to connect via my LinkedIn and meet you in person. The best engineering partnerships don't start with a 40-page RFP. They start with a conversation.

Why NAB Show Matters to Us

Broadcasting and media technology has been one of Promwad's core verticals for over two decades. We've helped clients design and ship FPGA-based video processing systems, real-time audio pipelines, SDI-to-IP converters, openGear-compliant modules, and multi-camera control platforms. Our engineering work has been used to broadcast world-class live events — from major sports to award ceremonies.

NAB Show is where the entire broadcast industry gathers to define what comes next. This year, I'm going to Las Vegas not as an exhibitor, but as an engineer and a founder who wants to understand exactly where the technology is heading — and how Promwad can help our clients get there faster.

What I'm Watching at NAB 2026

This year's NAB Show is shaping up to be one of the most significant in recent memory. Several converging trends are redefining how broadcast products are designed and built — and they directly align with what our team does every day.

The SDI-to-IP transition is no longer theoretical. With IPMX now finalized and a formal certification program in place, the industry is moving from roadmap discussions to real-world deployment. The IP Showcase at NAB 2026 will feature demonstrations of certified IPMX products alongside deep dives into SMPTE ST 2110, AES67, and AMWA NMOS.

SMPTE is even hosting its first-ever full-day ST 2110 bootcamp at the show. For equipment manufacturers, this means new product architectures — and that's exactly where Promwad comes in. Our team designs hardware and firmware that bridges SDI and IP workflows, including ST 2110 compliance, PTP synchronization, and AES67 audio-over-IP integration.
FPGA-accelerated, software-defined production is gaining serious traction. One of the major themes at NAB 2026 is the shift toward COTS FPGA accelerator cards that decouple processing from proprietary hardware. Companies are demonstrating platforms that deliver broadcast-grade multiviewers, UDX conversion, and graphics at massive scale — with deterministic performance and subframe latency. This is our sweet spot.

Promwad has deep expertise in FPGA design for real-time video and audio processing on Xilinx (AMD), Intel, Lattice, and Microchip platforms. We build custom IP cores, codec implementations, and processing pipelines for 4K/8K workflows — the kind of engineering that makes software-defined broadcast infrastructure possible.
AI is moving from experimentation to production inside live broadcast pipelines. At NAB 2026, this shift is visible: dedicated AI Innovation Pavilions, real-world demos of automated QC, real-time content tagging, and adaptive analytics built directly into production chains. The industry is no longer asking "should we use AI?" but "how do we ship it inside our products?"

That's what Promwad helps broadcast and ProAV vendors do. We build AI-powered video and audio analytics that plug into your existing dashboards, multiviewers, and processing pipelines — scene segmentation, object and brand detection, event recognition, audience analytics, and audio-level monitoring with speech detection.
The convergence of broadcast and streaming continues to accelerate. This year's Streaming Summit — a two-day program with 85+ speakers — will cover everything from OTT platform architecture to sports streaming and content monetization. Cloud-native workflows, multi-CDN strategies, and hybrid deployments are all on the agenda.

For embedded engineers, this convergence means designing systems that handle both linear broadcast and IP-based delivery seamlessly, with consistent latency and quality across all outputs.

My Route: Let's Meet

April 18–22 — Las Vegas, NAB Show
Broadcasting and media tech are at the center of this trip. If you're at NAB, let's find time to talk — whether it's about IP transition challenges, a new FPGA-based product, or just where the industry is heading.

April 23 – May 10 — West Coast

San Francisco: Deep tech, startups, R&D centers — I'm open to meeting anyone building embedded products or exploring hardware innovation.
Los Angeles & Southern California: Automotive, media tech, industrial automation & robotics — let's connect.
Seattle: My favorite city on the coast. Looking to grow my network and meet companies working on hard tech.

Beyond broadcasting, Promwad also serves automotive & EV (ASPICE-compliant software/hardware, EV charging, BMS), industrial automation & robotics (motor control, industrial networks, sensor systems), and any company that needs to get from concept to certified, mass-produced hardware.