Artificial Intelligence in Media: Promwad's Experience and Industry Prospects
Why Are Media Companies Implementing Artificial Intelligence?
At Promwad, we've been developing AI-based engineering solutions for the media industry for many years. Today, media companies use AI to automate content creation, personalize user experiences, and analyze audiences in depth. This article shares our insights and highlights key scenarios for using AI in media.
Content Creation Automation
Content automation significantly reduces time spent on routine tasks. According to Associated Press, implementing AI has allowed the agency to increase the number of published financial reports from 300 to 4,400 per month. At Promwad, we also apply algorithms for automatic processing and editing of video content, including trailers and commercials, accelerating processes by approximately 40%.
Content Type | Productivity Before AI | Productivity After AI |
Financial Reports | 300/month | 4,400/month |
Video Content | 10 videos/day | 14 videos/day |
Personalizing User Experiences
Currently, more than 80% of views on Netflix come from AI-based recommendations. Similarly, our experience indicates personalized recommendations increase user engagement time by an average of 35%, directly influencing revenue growth from advertising and subscriptions.
Platform | Share of AI-Recommended Content | Increased Engagement Time |
Netflix | 80% | +35% |
YouTube | 70% | +40% |
Advertising Optimization and Monetization Growth
Using audience behavior data, AI helps determine optimal advertising timing and format. As a result, our clients experience a 50-60% increase in click-through rate (CTR) and an average 30% improvement in ROI.
Metric | Before AI Implementation | After AI Implementation |
CTR | 2-3% | 4-5% |
ROI | +10-15% | +30-35% |
In-depth Audience Analysis Using AI
We integrate AI analytics solutions that allow our clients to track audience behavior in real-time. According to Chartbeat, AI analytics improve content strategy effectiveness by approximately 25% and responsiveness to trends by 50%.
Metric | Without AI | With AI Implementation |
Content Strategy Efficiency | 60% | 85% |
Responsiveness to Trends | 40% | 90% |
AI in the iGaming Industry
The iGaming industry actively utilizes artificial intelligence technologies to enhance user experiences, increase engagement, and optimize processes. At Promwad, we use AI to provide personalized game recommendations, automatically detect suspicious activities, and analyze player preferences. These technologies have enabled our clients to increase user retention by 25-30% on average and average revenue per user (ARPU) by 15-20%.
Metric | Before AI Implementation | After AI Implementation |
User Retention | 40-50% | 65-80% |
Average Revenue per User | +5-7% | +15-20% |
Ethical Challenges and Responsibility
Despite its benefits, AI implementation requires careful consideration of data privacy and ethical issues. At Promwad, we prioritize transparency of algorithms and data security, minimizing the risks of misinformation and excessive personalization.
Market Prospects for AI in Media
According to PwC estimates, the global AI market will grow to $15.7 trillion by 2030, with media and entertainment accounting for a significant portion. At Promwad, we foresee broader AI applications in:
- Real-time content generation
- Virtual production
- Fully automated synthetic media projects
Conclusion from Promwad
Our experience demonstrates that artificial intelligence can dramatically transform the media industry, enhancing content quality and business efficiency. Promwad will continue to implement innovative AI technologies, helping our partners confidently navigate the path of digital transformation.
