Digital TV and Video Streaming

Broadcasting

& Media

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R&D Partner for Broadcast & Media Engineering

IP workflows, FPGA processing and real-time media systems — built for interoperability and low latency 

Promwad is a plug-in engineering partner helping broadcast and media companies design and scale modern media solutions — from broadcast equipment and IP pipelines to OTT platforms and device software. 

We combine hardware, FPGA, embedded software and applications to reduce engineering risks, accelerate time-to-market and ensure compatibility in complex, multi-vendor ecosystems. 

What You
Achieve

Ultra-low latency and optimised bitrate efficiency for live production
Lower cost of ownership with standards-based, interoperability-first design

Why Promwad

Engineering depth that reduces risk and speeds up delivery 

Broadcast and media systems are complex by nature — real-time performance, strict standards and interoperability requirements leave little room for trial and error. Promwad helps you move forward with confidence. 

Why companies choose Promwad: 

SDI → IP migration expertise
SDI → IP migration expertise

practical transition to IP-based workflows without disrupting existing production chains

Ultra-low latency focus
Ultra-low latency focus

deterministic latency engineered for live broadcast in real-world scenarios, not just lab setups

EU-based extension of your R&D team
EU-based extension of your R&D team

we integrate into your processes and roadmap, reducing hiring and delivery risks

20 years, 500+ projects
End-to-end engineering under one roof

hardware and FPGA, embedded software, device applications and cloud components — all-in-one for faster time-to-market

Chip-vendor agnostic engineering
Chip-vendor agnostic engineering

independence from specific SoC vendors enables flexibility in hardware selection and long-term product sustainability

Explore Our Services

A high-level view of Promwad’s ecosystem of broadcast and media engineering services. Visit our dedicated pages with deeper technical details and use cases: 

R&D for modular broadcast hardware, FPGA and IP-based media pipelines 

For broadcast equipment vendors, camera and processing equipment manufacturers, CTOs and R&D leads. 

Typical challenges Promwad answers: 

  • Shortage of FPGA and real-time media expertise 
  • Complex legacy SDI → IP-based media networks migration 
  • Broadcast-grade timing and reliability in IP-based video transport
  • Ultra-low latency requirements for live production 
  • Interoperability issues across vendors and standards 

Broadcast Equipment Engineering

AV-over-IP, interoperability and analytics for modern installations 

For Pro AV vendors, system integrators, and companies delivering corporate, retail, hospitality or event AV solutions. 

Typical challenges Promwad answers: 

  • Legacy AV systems with limited scalability 
  • Incompatible protocols and vendor lock-in 
  • High cost of hardware DSP 
  • Lack of analytics and interactivity 
  • Hybrid SDI/IP workflows for events 

Pro AV Solutions

White-label OTT platforms from backend to monetization 

For media companies, OTT startups and broadcasters launching direct-to-consumer services (cloud-based, on-premise or hybrid). 

Typical challenges Promwad answers: 

  • Long time-to-launch 
  • Scaling and reliability risks 
  • Unclear monetization strategy 
  • Fragmented broadcast and OTT workflows 
  • Low user retention driven by lack of engagement 

OTT Platforms

Engineering-driven UX for TV-centric and remote-controlled devices 

For product owners, OTT services, Smart TV and set-top box vendors. 

Typical challenges Promwad answers: 

  • Fragmented user experience across devices 
  • Slow or outdated Smart TV interfaces 
  • Limited branding and customization 
  • Performance issues on TV hardware 

UI/UX for AV & OTT Devices

System-level engineering for Android Open Source Project (AOSP) & Android TV 

For telecom operators, pay-TV providers, CTV and STB OEMs. 

Typical challenges Promwad answers: 

  • Android TV / AOSP complexity and certification 
  • Middleware stability and long-term maintenance 
  • DRM and content protection requirements 
  • Device fleet monitoring and updates 

CTV & STB Solutions

Our Tech Stack

Standards-aware engineering without unnecessary complexity – with a focus on performance, interoperability, and compliance. 

android TV
roku TV
tvOS
webOS
ios
Apple TV
tizen
fire OS
Real-Time IP Media Stack

- Standards: SMPTE ST 2110, AES67, NMOS (IS-04 / IS-05), IPMX
- Contribution & Transport Protocols: SRT, RIST
- Timing & Synchronization: PTP / SMPTE ST 2059
- Performance Enablers: NVIDIA Rivermax, DPDK
- IP Media Ecosystems: NDI

Delivery Platforms

Android / Android TV, Tizen, webOS, tvOS, Roku TV, Fire TV, iOS, and Linux

System & Embedded Platforms

Linux-based systems, AOSP and Android TV, secure boot and trusted execution environments, media frameworks and vendor SDKs.

Have an engineering challenge? Bring your ideas and constraints — we’ll shape a tech solution together!

Vadim Shilov, Head of Broadcasting & Telecom at Promwad

Application Areas

Promwad solutions are used across a wide range of broadcast and media scenarios

  1. Live production studios and OB trucks 
  2. Hybrid SDI/IP workflows 
  3. REMI productions and remote contribution setups 
  4. Monitoring, multiviewers, gateways and converters 
  5. Pro AV installations in corporate, retail and hospitality 
  6. Live event production setups 
  7. Hybrid broadcast–OTT services 
  8. OTT streaming platforms 
  9. Smart TV and set-top box ecosystems 
broadcast who we help

How We Ensure Quality

Compliance and interoperability testing

Integrated hardware, FPGA and software QA

Long-run and stress testing in real-world scenarios

Latency and performance validation for real-time media

Clear documentation, handover and support models

Trusted by Global Leaders

As a plug-in engineering partner, Promwad serves SONY, Vestel, and other top 10 brands in the Broadcasting and Media industry across 25+ countries: 

Broadcast equipment vendors 
✓ Media companies and operators 
✓ System integrators and technology partners 

Our clients value engineering depth, predictable delivery and cross-industry expertise — especially in complex, real-time environments. 

 

r&d partners

Accelerate your broadcast and media roadmap — without added risk

Bring your requirements, constraints and goals. We’ll propose a technical architecture and an engineering plan that fits your ecosystem.   

Tell us about your project

We’ll review it carefully and get back to you with the best technical approach.

All information you share stays private and secure — NDA available upon request.

Prefer direct email?
Write to info@promwad.com

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FAQ

Can you help migrate SDI-based workflows to IP?

 

Yes. We support practical SDI → IP migration strategies that minimize disruption and integration risk.
 

Do you support NMOS and interoperability testing?

 

Yes. NMOS discovery and control, along with interoperability testing, are core parts of our broadcast projects.
 

Do you develop FPGA-based video and audio solutions?

 

Absolutely. FPGA-based processing is one of our core competencies in broadcast and Pro AV systems.
 

When should we use NDI instead of ST 2110?

 

It depends on the scenario. We help choose the right technology for broadcast, Pro AV or REMI productions.
 

Can broadcast products be extended into OTT platforms?

 

Yes. We help extend broadcast workflows into hybrid broadcast–OTT services.
 

Do you develop Smart TV and STB software?

 

Yes. We develop system software, middleware and applications for Smart TVs and set-top boxes.