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Home / Expertise / Broadcasting & Media / CTV & STB Solutions on Android TV / AOSP

Custom CTV & STB Solutions on Android TV

Promwad is a full-stack engineering partner for operators and OEMs: we build, customize and certify Android TV / AOSP-based CTV and STB products. 

Working at the system level, we combine platform engineering, middleware, DRM/content protection, operator UI, and device management — with certification readiness in mind. 

What You Gain
with Promwad


✓ One partner for the entire device lifecycle

✓ From custom software to certified devices

Why Promwad

Building a production-grade Android TV or AOSP devices is not just about UX and apps — it’s about system stability, certification-readiness, and operational control at scale. 

What makes our approach different: 

System-level Android TV / AOSP engineering
System-level Android TV / AOSP engineering

Platform bring-up, firmware integration, performance tuning, memory profiling, and stability

SoC ecosystem experience
SoC ecosystem experience

Practical expertise with Amlogic, Realtek, and Broadcom SDK realities — fewer dead ends, faster resolution

Certification-first mindset
Certification-first mindset

CTS/GTS readiness planning, structured pre-checks, issue triage, and release discipline to reduce certification risk

Fleet reliability & operability
Fleet reliability & operability

Monitoring, logging, diagnostics, and safe OTA strategies with rollback

Security-first delivery
Security-first delivery

End-to-end thinking across the protected playback chain, from SoC to DRM to application layer

Proven competence
Proven competence

24+ engineers in our DTV/STB competence center · 3M+ devices produced · 20 years in DTV engineering

Explore Our Services

We can deliver end-to-end CTV/STB solutions or integrate seamlessly into your existing ecosystem — focusing exactly where you need support. 

Android TV / AOSP Platform Development

Android TV / AOSP bring-up, system integration, SoC-specific tuning, and platform stabilization

Certification Support (CTS/GTS)

Certification readiness (CTS/GTS) with structured checks, documentation, and release governance

Custom Middleware

Modular middleware components and integration layers for playback, EPG, analytics, DRM, and operator services

Content Protection (DRM / CAS)

Integration and validation of DRM and CAS solutions including Widevine, FairPlay, PlayReady, and Nagra

Device Management & Observability

Remote monitoring, telemetry, logging, diagnostics pipelines, and staged OTA rollouts with rollback strategies

UI/UX & Launcher Customization

Branded launchers and operator-specific UI flows, optimized for performance and stability on target hardware

Protocols / Technologies / Standards

We design solutions that integrate cleanly into real-world broadcast and OTT ecosystems. 

Android TV / AOSP ecosystem

CTS/GTS certification readiness, compatibility discipline

System integration

playback, EPG, analytics, third-party STB software

SoC platforms

Amlogic, Realtek, Broadcom

Streaming & packaging

HLS, MPEG-DASH, CMAF

Hybrid & broadcast

DVB, ATSC, DVB Native IP (DVB NIP)

DRM / CAS

Widevine, FairPlay, PlayReady, Nagra

Device management & fleet operations

remote monitoring, telemetry, logging & diagnostics, staged OTA updates with rollback

Low-latency distribution

multicast for operator deployments

Ecosystem experience

As a DTVKit partner, we use their software components to streamline the development of Android TV and RDK solutions.

dtvkit logo

Application Areas

Operator-branded Android TV STBs (IPTV / OTT)

Hybrid STBs
(IP + DVB / ATSC)

Legacy STB modernization programs

Android TV-based CTV devices for operators

Low-latency live sports and event distribution

White-label and Google-certified device initiatives

Migration & Modernization of Legacy STBs

Running large fleets of legacy Linux or early Android devices? We help you modernize these platforms without disruptive rewrites: 

Platform and OS refresh with
long-term maintainability

UI updates aligned with
modern UX expectations

Added fleet operability: monitoring, diagnostics, OTA with rollout and rollback

Optional enhancements (voice, Wi-Fi, BLE, AI-assisted features)

Let’s extend your device lifespan, ensure better UX, and lower operational risk.

Case Studies

TR-069 Client and Firmware Updates for STB Platforms 

A system-level device management and update solution for Linux-based STBs on Broadcom SoC.

Problem 

A device manufacturer required remote device and application management with a secure firmware update mechanism for a Linux-based STB platform on Broadcom 7255. 

Solution 

Promwad enabled a TR-069 (CWMP) client and delivered a system-level software stack including application lifecycle control on Linux, secure firmware download and update with rollback, DIAL server integration for second-screen interaction, and system hardening to improve platform security and operational stability.

Result 

The client received a production-ready device management and auto-update platform for Linux-based STBs, compliant with certification requirements.

TR-069 & STB Firmware Updates

TR-069 Client and Firmware Updates

Cross-Platform Android TV Architecture for Connected TV Devices

A system-level abstraction layer enabling Android TV applications to run across multiple SoC platforms.

Problem 

A TV solutions provider needed to decouple Android TV system applications from a MediaTek-specific SDK, which limited compatibility and increased maintenance costs. 

Solution 

Promwad implemented a cross-platform abstraction layer encapsulating all platform-dependent functionality with remote system services optimization and middleware-level APIs between applications and hardware. We migrated existing applications to the new interface, ensuring compatibility across Android TV and Google TV environments.

Result 

The client received a scalable, platform-independent Android TV architecture, enabling deployment across multiple chipsets, reducing maintenance costs by 20%.

Cross-Platform Android TV Development

Cross-Platform Android TV Architecture

Hear from Our Clients

Igor Rumyantsev

"In just four months after starting development, a functional prototype was ready, and by the 10th month, we had scaled up to produce tens of thousands of products. Today, our IPTV set-top box is available for sale and competes on an equal footing with Aminet and Motorola."

— Igor Rumyantsev, CTO & co-founder, SmartLabs (Germany)

How We Ensure Quality

Discovery and architecture mapping aligned with operator workflows

Engineering discipline: code reviews, reproducible builds, CI/CD where applicable

Field reliability: canary rollouts, staged OTA, rollback, post-release monitoring

Long-run playback and stress testing

Regression suites for critical user and operator flows

Structured certification readiness checks (CTS/GTS)

Trusted Partner for End-to-End CTV & STB Solutions

Promwad is a trusted plug-in engineering partner for TV operators, OEMs, and media technology companies building and operating CTV and STB products for IPTV, OTT, and broadcast delivery. 

We support our clients across the entire device lifecycle — from legacy fleet modernization to software and hardware engineering, industrial design, manufacturing and certification support. 

r&d partners

Let’s Build Your Android TV / AOSP Roadmap

From certification readiness to long-term fleet operations, Promwad helps you build and operate CTV and STB products with confidence.

  • Engineer-led discovery and consultation
  • NDA-safe discussions
  • Clear next steps: audit → roadmap → delivery milestones

Tell us about your project

We’ll review it carefully and get back to you with the best technical approach.

All information you share stays private and secure — NDA available upon request.

Prefer direct email?
Write to info@promwad.com

Secured call with our expert in 24h

FAQ

Who do you typically work with on CTV and STB projects?

 

We work with telecom and pay-TV operators, branded STB and CTV manufacturers, and OTT platform providers. Our engagement model is flexible — from supporting a specific platform component to taking full responsibility for end-to-end device delivery.
 

What’s the difference between Android TV and AOSP for STB and CTV products?

 

Android TV is a Google-certified platform that includes Google services, defined UX requirements, and formal certification processes (CTS/GTS). It is often chosen for operator-branded IPTV and OTT devices, where access to the Android TV ecosystem and predictable certification paths are key.
 
Android Open Source Project (AOSP), on the other hand, offers greater architectural flexibility and control – with deeper customization, tighter integration with broadcast technologies, or full ownership of the user experience. AOSP-based solutions require additional integration, validation, and long-term maintenance — areas where Promwad provides system-level engineering and certification readiness support.
 

Can you build hybrid STBs?

 

Yes. We design and engineer hybrid STBs combining IP delivery with DVB or ATSC, tailored to regional and regulatory requirements.
 
Our hybrid solutions are used for hybrid, cable, terrestrial, or satellite STBs, enabling seamless convergence of broadcast and OTT services. We support full platform development — from Android TV or AOSP system integration to middleware, third-party libraries, and features such as DVB Native IP (DVB NIP) — ensuring stable operation across mixed delivery environments.
 

Do you offer white-label or Google-certified STB solutions?

 

Yes. We support white-label Android TV STB programs, including sourcing Google-certified devices and adapting them to operator-specific requirements — software, UI, integrations, and certification readiness.
 

Do you develop applications beyond STB and CTV devices?

 

Yes. In addition to STB and CTV platforms, we develop smart TV and mobile applications as part of a complete IPTV and OTT ecosystem — ensuring consistent user experience across devices.
 

Do you support manufacturing and post-production stages?

 

Yes. Promwad supports the full device lifecycle — from design, BOM optimization and prototyping to mass production and post-launch technical support for deployed devices.