Marketing
Lead

We're looking for a visionary, hands-on Marketing Lead to take our innovative services to new heights. As a marketing leader with 3+ years of proven experience, you'll drive revenue growth through bold strategy and creative execution.

In this role, you'll create a standout brand presence and content strategy, optimise low-CAC channels and oversee impactful paid media strategies. Metrics-driven and experimental, you'll blend B2B professionalism with B2C creativity to deliver tangible results. More about Promwad >

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What you will do

Market research. Monitor market trends and key competitors’ activities to identify opportunities for differentiation and growth. 
Market fit. Develop and maintain ICPs. Conduct customer development interviews for new services to validate problem-solution fit. Use ABC and XYZ analysis to segment customers and tailor marketing strategies.
Marketing strategy & execution. Develop and own the marketing roadmap, balancing strategic planning with hands-on execution.
Marketing campaigns & lead generation. Plan and implement multi-channel marketing campaigns, including contextual ads, banners, targeting, and retargeting. Optimise sales funnels and reduce costs by identifying high-performing channels. Run email marketing campaigns.
Content & campaign oversight. Create and monitor compelling content across the website, social media, email campaigns and advertising.
Performance optimisation. Analyse and improve key metrics such as lead conversion rates, customer acquisition costs and ROI.

Budget management. Oversee the digital marketing budget for efficient allocation of resources across channels and campaigns.
Leading a team. Interact with a marketing team, setting tasks and overseeing performance. Work with sales, pre-sales (outbound) and engineering teams to ensure alignment between marketing initiatives and business unit objectives.

What we would like to see in you

University degree (marketing and advertising, economics). 
Knowledge of the IT market.
At least 3 years of experience in B2B marketing.
Successful experience in promoting and launching new IT products on the B2B market (foreign markets).
A data-driven mindset combined with creative vision and hands-on execution.