IBC2022 Show Results: New Trends and Insights

^{In the photo, from left to right: Mindaugas Zukauskas, Biz Dev Manager; Ivan Kuten, Co-owner & Tech Expert at Promwad; and Alex Worobjow, Director at Promwad GmbH.}

The IBC2022 show — the largest exhibitions devoted to media, entertainment, and technology — ended a week ago, but we are still working through its results. Our colleagues, who visited this show, have shared their feedback with us, which we publish in this blog post.

The exhibition took place after a three-year gap. This year it attracted more than 37 000 visitors from 170 countries. There were lectures and demo zones for visitors, with around 250 speakers and more than 1,000 exhibitors.

One of the exhibitors was our long-time German customer Lynx Technik AG (we have several joint projects in FPGA-based video processing ahead of us).

^{The photo shows Alex Worobjow, Director at Promwad GmbH, and Stefan Gnann, CEO of Lynx Technik AG, a manufacturer of broadcasting and ProAV equipment.}

Also, we had a productive meeting with Amlogic, the leading supplier of multimedia SoC for set-top boxes and SmartTVs. They introduced us to Amlogic's Technical Director and the Head of Software Development at Amlogic. This meeting was made possible by the positive feedback on our designs for Vestel.

And as for the industry trend, we noticed at IBC 2022: the merging of Automotive and Digital TV platforms. Multimedia is migrating from home gadgets to cars, and the car itself is becoming more than just a means of transport, a part of the user's information space. The essence of the trend is the symbiosis between multimedia systems and automotive electronics. Content consumption does not end as soon as users leave their homes and offices and move into their cars or public transport.

Our experience in the design of DTV devices and video streaming solutions and cooperation with automotive OEMs will enable us to follow this trend and create advanced hardware and software systems for integration into cars with in-car entertainment platforms.

The next IBC 2023 will take place on 15-18 September in Amsterdam, Netherlands. So we will definitely see you again! But there's no need to wait that long: you can contact us now!