SmartTV app development with brand catalogue and built-in analytics on Tizen OS
Our client is a provider of digital marketing solutions for music, sports, and other industries in Germany. The company focuses on consulting, development and implementation of Smart TV applications.
- Selection and demonstration of brand content, categorised.
- Built-in player to automatically generate playlists and watch videos.
- Brand pages with detailed information about brands' products/services and marketing campaigns.
- Application notification settings, automatic localisation.
We studied the client's experience and requests based on the previous version of the app, the ready-made UI design provided by a third-party developer, and agreed on the software requirements.
The app's hardware platform — Samsung TVs with the Tizen operating system — calls for the following limitations:
- need to implement spatial navigation using the D-Pad;
- lack of adaptive screen layout;
- integration with Samsung Ads.
The key requirements for the application:
- running on the latest and previous versions of Samsung TVs;
- ensuring quick response and elaborate UX.
First, we developed the client-side of the application, so our client could demonstrate the system to potential customers even before the project was finished.
For the client-side, we used JS frameworks (React/Redux) to make it easier to adapt the application to other Smart TV platforms in the future.
Then we developed the server-side and administration panel. We used node.js and Bootstrap technologies to simplify further development and adaptation of the product.
- The app integrates easily with Samsung Ads and includes deep links (hyperlinks that lead to a specific section of the app): this opens up new entry points for users.
- It quickly adapts to other Smart TV platforms.
- The branded content can be instantly added and edited in the administration panel, while the analytics module empowers the app users with some very detailed statistics (custom Google Analytics events are used to gather data and generate reports).